Dent Force was founded by Dave Clark in 2005. Dave is a pioneer in the Paintless Dent Repair (PDR) industry. He is one of the first people to practice this repair process in Alberta, and has been a strong promoter of quality workmanship since he began his career in 1992. Dave has trained an impressive number of the skilled technicians working in the Canadian Market today. This led to an exciting opportunity for him in 1995, when Dave was invited to help develop a training program for PDR in Japan. The techniques and concepts he taught are still being used there today. Mr Clark’s reputation for quality repairs has always kept him in high demand. When the Alberta weather patterns began to become more turbulent in recent years, Dave made the decision to bring in some experienced people to help manage Dent Force’s continuing growth.


In 2008 Mark Attewell joined the Dent Force team. Mark, a former student of Dave’s, had been working in Calgary as a PDR technician and shop manager since 2002. Mark was already a leader in his craft when he joined Dent Force. His experience as a hail repair technician has taken Mark all across Canada to handle hail catastrophe sites. Mr Attewell’s experience as a technician is surpassed only by his strong mind for the business of the industry, and his skills as a manager. Before starting his career in PDR Mark was responsible for managing a large group of employees and his ease in doing so was an immediate and great help. His contributions to Dent Force since joining Dave Clark have allowed the company to expand province wide, while maintaining an excellent service record.


Also joining Dent Force in 2008 was Josh Kidd. Josh originally trained with Mark Attewell, and was fortunate enough to train alongside a number of very skilled technicians in the early part of his career. Josh has always been very passionate about providing the highest quality repairs possible. Always experimenting with new tools and techniques, its no wonder Josh was named the 2007 Mercury Award winner for being the top producing technician in a Canadian franchise. As the main trainer of all new and current technicians, Mr. Kidd has passed much of his knowledge on to the Dent Force team since coming on board. His daily involvement with staff and sub contractors has been a key ingredient in maintaining a positive and productive environment for all our team members.

Dent Force has continued to grow since opening in 2005. Today, Dent Force has 3 body shop locations in Calgary (#7 6303 Burbank Rd SE Calgary, AB – ph: 403.457.4245), Airdrie (#205, 2914 Kingsview Blvd SE Airdrie, AB – ph: 403.948.5320) and our newest location in Red Deer (7450 – 49 Avenue Crescent Red Deer, AB – ph: 403.879.9546). But if you have a dent, a door ding or are in need of hail repair anywhere in Alberta, Saskatchewan or Manitoba, we can repair your vehicle through any one of our many partner body shop locations. Our commitment to our clients is built on the same foundation as our company – a foundation of quality workmanship and exceptional service. Dent Force is proud to be 100% Canadian.

Dent Force PDR Technicians are Vale certified, and they are trained to excel in all aspects of service. Organized, hard working and demonstrating an impressive attention to detail. We consistantly meet and exceed the expectations of our clients with the quality and timeliness of our repairs.

You will enjoy our team’s positive attitude, industry leading skills, and fair approach to delivering the quality repair you deserve.

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